Take a wall is a new brand that produces various design walls and constructs them in commercial spaces. Take a wall can produce design walls of various design patterns according to the mood of the user.
Design diversity (patterns, colors) is a differentiating factor in this new business.
Project role
object with name has set the design direction of the brand in consideration of the core value of the business. Based on this, we conducted a total of 32 design pattern designs, including the name, logo, font, and four category settings of the new brand.
Horizontal vertical wall pattern
Take a wall creates wall patterns through horizontal and vertical cutting for high quality.
Take a wall can create a variety of designs through its own color palette and design patterns.
Brand naming & Logo
If you think about the process of preparing the interior of a new space, it must be a moment of great excitement and anticipation.We wanted to include a lively atmosphere in the company's name, such as the slogan, so that users could maintain their expectations.
Concept _ Wall product
The feature of brand is that it can be applied to the space as quickly as the walls have already been made. Concept of the brand was defined as Wall product. This implies a wall as a ready-made product, not a wall that is being constructed.
Typeface
Brand font was selected to harmonize with positive feeling of the brand. We applied Mr.EavesXLMod for English fonts and Pretendard for Korean fonts.
Wall library & Color system
Design walls are divided into four categories. We defined this as the Wall library. Each category has different color moods and patterns to make it easier for users to find the wall of the mood.
32 Wall pattern
We designed about eight patterns for each category of wall library. Take a wall's design wall can be applied on both sides and can apply various colors that users want.
Marketing image _ Small scale model
The point of advertising a Take a wall brand is to communicate the feeling that you can easily take the wall. We wanted to expose small scale model images to recognize the message to users that they can easily take productized wall.