Natural Monochrome Home Appliances for SK magic 2022
Natural Monochrome Home Appliances designed a product that harmonizes the space based on the naturalness of life that SK Magic pursues. Based on the design philosophy, it added naturalness to everyday life and space. For naturalness in everyday life, SWNA and SK Magic established the design philosophy of 'Natural Monochrome design identity'. By incorporating this design identity into air purifiers, induction, indoor farm, water purifiers, SK Magic creates a natural atmosphere in the living space. (participated as a member of SWNA)
"Striving for naturalness focused on essence."
The essence of home appliances is the home itself. SK Magic's design captures the natural and simple feeling as if they were originally inside the home, rather than a cold minimalism. There are invisible lines in the space of a home - the dishwasher is under the sink, the water purifier is above the kitchen, and the air purifier is next to the living room sofa. SK Magic thinks differently about appliances that are built into the wall and those that are outside, in line with the lines of the space. When appliances are designed to fit the lines of a space, they blend seamlessly into the living environment, making life and home feel more natural.