blend is a living home appliance brand that pursues natural harmony. Just as natural elements come together to form a beautiful landscape, blend imagines that home appliances harmonize within a natural home interior without harming it.
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The naming and logo of "blend" is an idea derived from the brand's key keyword, "natural harmony." Rather than revealing its presence in any background, it was intended to blend naturally with that background. It's designed to bring out the modern font feel, but when you appreciate the brand's products, including the logo, the brand's logo is mixed with the product as if it were camouflaged.
The first product to be released in blend is a humidifier that evaporates water through the wind. Based on this brand's philosophy, we conducted a design study of the product to be released in 2024.
Idea 1. Teum _ doesn't look like humidifier
Idea 2. Loch _ makes the product easy to manage.
Idea 3. Fountain _ A comfortable meeting with users
Object with Name
Object with Name은 산업디자인 기반의 다양한 작업을 수행하고 있는 디자인스튜디오입니다.
우리는 제품의 목적을 깊이 고민하고, 자연스러운 사용과 제품만의 고유한 아름다움을 느낄 수 있도록 디자인하고 있습니다.
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industrial design
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brand design
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